Is Twitter beneficial to Business?
As part of Masters Research program in IADT I am looking at Twitter in Irish Business. SMEs in Ireland have a high adoption of Social Media to promote their product, engage with customers and to provide customer service. Current research by IEDR (IEDR dot ie Digital Health Index Q1 2017) provides valuable insights into the growth of social media marketing in Ireland, however the study effectively illustrates that small and medium enterprises (SMEs) appear not to be willing to
