Have you turned to the Dark Side??
Today everyone is very aware of Security and Privacy when using Social Media. There’s a noted decline of sharing on social channels. However, it’s not that users are sharing less, they’re just doing it differently turning to Private Messaging Apps like WhatsApp to share photos and information. DARK SOCIAL is about messaging that sidesteps Social Media and cannot be measured accurately. It is becoming so important in tracking how people interact with brands. What is Dark Soc
