How to use Social Media effectively for Not for Profit Organisations
The goal of posting content onto Social Media is to connect people to your stories that hopefully they care about. For you publishing, this means creating content that's meaningful or informative and always engaging. People expect the stories in their feed to be meaningful to them and we have learned over time that people tend to value stories that they consider informative. You should ideally focus on what you do best; making the important and meaningful stories interesting
